Subscribe to the show in Apple Podcasts, Spotify, or anywhere else you find your favorite podcasts!

Aligning Marketing And Field Teams For P2P Success with Wounded Warrior Project’s Brandi Glover

In P2P fundraising, there can often be a disconnect between the excitement marketing generates and the direct recruitment strategies implemented by local field teams. The result? Frustrated participants, overwhelmed staff and missed opportunities to achieve participation goals and build lasting relationships with supporters.

But what if marketing and recruitment worked hand-in-hand instead of in silos? What if the goal wasn’t just filling the funnel, but ensuring every person who enters it has a meaningful experience?

In this episode, Marcie Maxwell talks with Brandi Glover from Wounded Warrior Project, a Marketing Specialist who brings a unique perspective to P2P strategy. Having started as a fundraiser herself before moving into marketing, Brandi understands both sides of the equation—and why trust and alignment between these teams is critical for program success.

We’ll also discuss:

  • The crucial difference between marketing and recruitment—and why that distinction matters for program outcomes
  • Practical strategies for balancing lead generation with sustainable participant experiences
  • How to set field teams up for success when marketing campaigns exceed expectations

Mentioned Links

Wounded Warrior Project

Carry Forward 5K

Stay Connected on LinkedIn

Connect with Brandi

Connect with Marcie

Connect with the Peer-to-Peer Professional Forum

As peer-to-peer fundraising professionals, we are inherently passionate people. Passionate about our missions, our fundraisers, our events, and our campaigns. We barely shy away from sharing our opinions. Whether it’s the debate between back-to-basics, or searching for the next big idea, the battle of retention versus recruitment, or even our very strong feelings about T-shirts and registration fees.

Welcome to The P2P Soapbox, a brand new podcast that amplifies the voices of our peer-to-peer fundraising community and gives us a platform — a soapbox, if you will — to discuss the hot topics facing our industry.

Join your host and P2P BFF, Marcie Maxwell, the Managing Director of the Peer-to-Peer Professional Forum, as she sits down with industry peers and leaders, delving deep into their soapbox issues, sharing best practices, and celebrating success stories.

Scroll To Top