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Creating A New Blueprint For DIY Fundraising with Ovarian Cancer Canada’s Becky Mitts


In the realm of peer-to-peer fundraising, DIY campaigns often receive less attention and investment compared to more traditional programs. The term “Do It Yourself” fundraising may suggest a hands-off approach to organizers.

However, this misconception overlooks a significant opportunity. Frequently, individuals who initiate their own fundraising events exhibit even greater passion and personal investment in our cause compared to participants in traditional walks, runs, and rides.

The most successful DIY programs in our field recognize the true value these fundraisers bring and prioritize building relationships and providing support to ensure their success.

In this episode, Marcie Maxwell of P2P Fundraising is joined by Becky Mitts, Vice President of Marketing, Communications, and Development at Ovarian Cancer Canada. Becky shares her team’s journey in understanding their DIY landscape, identifying opportunities and advocating for the prioritization of DIY within the organization. They delve into the challenges and outdated perspectives that often hinder organizations from developing a strategic DIY fundraising approach.

In this episode, we’ll also explore:

  • Tips for overcoming technology challenges in DIY programs
  • How DIY and traditional P2P programs can co-exist and complement each other
  • How third-party fundraisers can serve as a testing ground for your organization

Mentioned Links

Ovarian Cancer Canada

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As peer-to-peer fundraising professionals, we are inherently passionate people. Passionate about our missions, our fundraisers, our events, and our campaigns. We barely shy away from sharing our opinions. Whether it's the debate between back-to-basics, or searching for the next big idea, the battle of retention versus recruitment, or even our very strong feelings about T-shirts and registration fees.

Welcome to The P2P Soapbox, a brand new podcast that amplifies the voices of our peer-to-peer fundraising community and gives us a platform — a soapbox, if you will — to discuss the hot topics facing our industry.

Join your host and P2P BFF, Marcie Maxwell, the Managing Director of the Peer-to-Peer Professional Forum, as she sits down with industry peers and leaders, delving deep into their soapbox issues, sharing best practices, and celebrating success stories.