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Accelerating P2P Growth With Data-Driven Strategies With NAMI’s Mary Sorensen & Morgan Sills

At its core, peer-to-peer fundraising is built on relationship-building and community – it’s all about the people. And at the same time, the most successful fundraising campaigns are equally driven by the numbers.

With hundreds of events, thousands of participants and an extensive supporter base, even minor adjustments can have an exponential impact, meaning it is critical to understand your key performance indicators and build intentional strategies to both maintain and grow each one.

In the episode, P2PPF’s Marcie Maxwell is joined by Mary Sorensen & Morgan Sills of NAMI (National Alliance on Mental Illness).  Mary & Morgan will delve into how their team is drilling down into their data from the national program level to individual markets and even to individual teams and fundraisers to find their greatest areas of opportunity for NAMIWalks.

In this episode, we’ll also explore:

  • How small changes can lead to exponential growth

  • Using data to gain strategy buy-in

  • How to customize communications based on data

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As peer-to-peer fundraising professionals, we are inherently passionate people. Passionate about our missions, our fundraisers, our events, and our campaigns. We barely shy away from sharing our opinions. Whether it’s the debate between back-to-basics, or searching for the next big idea, the battle of retention versus recruitment, or even our very strong feelings about T-shirts and registration fees.

Welcome to The P2P Soapbox, a brand new podcast that amplifies the voices of our peer-to-peer fundraising community and gives us a platform — a soapbox, if you will — to discuss the hot topics facing our industry.

Join your host and P2P BFF, Marcie Maxwell, the Managing Director of the Peer-to-Peer Professional Forum, as she sits down with industry peers and leaders, delving deep into their soapbox issues, sharing best practices, and celebrating success stories.

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