The seasoned event fundraising professional knows that in-person events often bring unexpected challenges—whether it’s extreme weather, political unrest or medical emergencies.
While these worst-case scenarios can take many forms, the key to navigating them successfully lies in two essential elements: a strong external communication plan and an internal strategy to support your team during what can already be a high-stress time.
This week, Marcie Maxwell is joined by Ted McCartan of the Ann & Robert H. Lurie Children’s Hospital of Chicago Foundation. Ted shares the extraordinary story of how his team faced a cybersecurity attack just three days before one of their largest peer-to-peer fundraising events. Ted dives into how his team shifted into problem-solving mode, the immediate and long-term impact on their fundraising efforts and the lessons they learned through the ordeal.
You’ll also hear insights on:
- Identifying alternate methods of communication.
- Harnessing the power of an empathetic and supportive community.
- Best practices for guiding and empowering your internal team during a crisis.
Mentioned Links
Lurie Children’s Hospital of Chicago | Pediatric Medicine
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