Did you know that most toothpaste tubes are made from plastic and aluminum, making them impossible to recycle? It took five years of development but Colgate thinks it’s finally come up with a solution in the form of its Smile for Good toothpaste tube made from high density polyethylene (HDPE) -the same plastic used for making milk jugs.
In this episode of Cause Talk Radio, Megan talks to Ann Tracy, VP of Safety, Sustainability and Supply Chain Strategy at Colgate about their new recyclable tube, how Colgate is open to sharing their new technology with the industry and how consumer behavior is a big part of this equation. Megan and Ann also discuss some of Colgate’s other sustainability initiatives including their efforts around water conservation.
Links & Notes
- (00:00) – This is Cause Talk Radio
- (00:55) – The Colgate Smile for Good Tube
- (04:19) – The Tube Problem
- (09:06) – Sponsor: Audible • Get a free audiobook!
- (09:54) – Consumer Behavior and Education
- (12:48) – Sharing
- (15:20) – Consumer Feedback
- (17:11) – Other Work
