Character building may not help you in the moment of crisis. But, what could it could do for you if you started investing back into your own character-building today? Because character-building may be the very best way to maintain your reputation for the long term.

This week’s episode comes from the Finding The Words column, a series published every Wednesday that delivers a dose of communication insights directly to your inbox. If you like what you read, we hope you’ll subscribe to ensure you receive this each week.