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Igniting A Mission-Driven Peer-to-Peer Community With Cure SMA’s Jesse Aynes & Kyle Houlihan

It seems obvious that peer-to-peer fundraising events would be designed with the organization’s missions in mind.

However, amidst the critical logistics decisions, competing messaging priorities and the influence of multiple stakeholders, prioritizing a mission-centric approach can inadvertently take a back seat.

In this episode, Cure SMA’s Jesse Aynes & Kyle Houlihan join P2PPF’s Marcie Maxwell for a conversation on the importance of leading with a mission-first strategy. Kyle & Jesse will share how their team is expanding the Walk-n-Roll community by engaging direct mission providers and tell the story of how they launched a new on-site mission experience – and what they learned from it.

In this episode, we’ll also explore:

  • The importance of a consistent branding & mission experience – and the distinction between the two

  • How their program is evolving to meet the needs and share the stories of the SMA community

  • The full-circle impact of the Walk-n-Roll program on Cure SMA’s mission

Mentioned Links

Cure SMA

Cure SMA Walk-n-Roll

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Passionate about peer-to-peer fundraising? The P2P Soap Box is your platform. Join host Marcie Maxwell and industry leaders as they debate the sector’s hottest topics—from retention vs. recruitment to the battle over registration fees—while sharing actionable best practices.