Building a stronger endurance program isn’t just about adding more races or recruiting more runners. It requires a clear vision for where the program is headed, how it supports the organization’s bigger goals and where to invest along the way.
In this episode, Marcie Maxwell talks with Andrew Shannon, National Manager of Run/Endurance at Breakthrough T1D, about the organization’s intentional approach to building a run program designed for the future.
Andrew shares how he assessed the program with fresh eyes, developed a five-year strategy aligned with organizational priorities and created different pathways for runners to engage. He also explores a broader definition of retention, how Breakthrough T1D decides which opportunities to pursue and why strong relationships with race partners can unlock new possibilities.
Together, we’ll explore:
- Building a long-term endurance strategy that supports broader organizational goals
- Creating a portfolio of opportunities that reaches new communities and keeps runners engaged
- Making intentional choices about race participation, retention and strategic partnerships
Mentioned Links
Stay Connected on LinkedIn
