Today on Cause Talk Radio, Megan and Joe talk to Missy Sherburne, Chief Partnerships Officer at DonorsChoose.org about their fundraising success with flash-funding, crowdfunding and corporate partnerships.
One recent development has been flash-funding, which is when a funder supports every project within a specific area. For example, a woman in California called DonorsChoose.org and asked if she could fund every project in the state. A few calculations later, a $1.2 million dollar check was enroute to DonorsChoose.org.
This spring, Google funded every project in the Bay Area, and also introduced it to other markets. Flash- funding is quickly becoming the new “Giving Day”!
Cause Talk Radio: The Cause Marketing Podcast
Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics, and need-to-know news in this weekly podcast.