Today on Cause Talk Radio, Megan and Joe talk to Clark Sweat, Chief Corporate Partnership Officer at Children’s Miracle Network (CMN). Clark has had two tours of duties with CMN. Between his time at CMN, Clark spent four years at St. Jude Children’s Research Hospital running its signature Thanks and Giving campaign.
Today, Clark is back at CMN overseeing 85 corporate partnerships that raised $205 million in 2014. Ninety percent of those dollars come from point-of-sale programs (pinups, round-ups, register programs, etc.). And 50 percent of that money comes from just one program: pinups!
Cause Talk Radio: The Cause Marketing Podcast
Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics, and need-to-know news in this weekly podcast.