Today on Cause Talk Radio, Megan and Joe chat with MoZeus COO Charles Jones about effectively engaging consumers at events. Gone are the days where setting up a booth with kitchy prizes would attract attention. Charles explains how MoZeus is working in a cause marketing capacity with AARP to deepen consumer engagement at NASCAR events in support of their Drive to End Hunger initiative via a tablet-based application. The engagement has been successful in increasing consumer engagement as well as donations in support of their cause partnership.
Cause Talk Radio: The Cause Marketing Podcast
Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics, and need-to-know news in this weekly podcast.