Today on Cause Talk Radio, Megan and Joe talk to Linn Jordan, Director of Retail Marketing for Walgreens, about its efforts on behalf of Red Nose Day, which is dedicated to raising money to help children who are most in need, both in the U.S. and in some of the poorest communities in the world.
Walgreens has sold more than 12 million Red Noses and raised $18 million since kicking off their campaign on March 28th — twice the amount sold during the entirety of the campaign last year!
On the show, Megan, Linn and Joe discuss:
- What is Red Nose Day? It’s a cause import from the UK that has raised $1 billion over the past 30 years.
- How Walgreens got involved with Red Nose Day. Having a CEO from the UK helped!
- What does Red Nose raise money for? How is the money divided up among the charities?
- The challenge of adding a physical product, like a red nose, to the checkout area.
- Why Walgreens decided to sell other products to support Red Nose Day.
- How Walgreens employees had fun with the program with “Red Flair Fridays.”
- How Walgreens worked with vendor partners to grow the program.
- How Walgreens balanced having fun with addressing a very serious issue?
- How much did Walgreens raise with the program?
- Other cause programs Walgreens is involved in and the focus on the customer and employee experience.
Cause Talk Radio: The Cause Marketing Podcast
Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics, and need-to-know news in this weekly podcast.