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5 Cause Marketing Trends

This week Joe and Megan discuss 5 cause marketing trends as highlighted in Network for Good's latest white paper.

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This week Joe and Megan discuss 5 cause marketing trends as highlighted in Network for Good’s latest white paper. From crowdsourced philanthropy to social enterprise spin-offs, examples of relevant, effective cause marketing that helps business do well by doing good abound in today’s episode. We explore how (and why) companies transform “one off” cause-related products into signature cause platforms, how “invisible” sustainability initiatives comes to life through consumer-facing cause efforts and why local activation is still a powerful weapon in a cause marketer’s arsenal.

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Cause Talk Radio: The Cause Marketing Podcast

Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics, and need-to-know news in this weekly podcast.