Today Megan and Joe chat with Rachel Armbruster, a nonprofit strategist and author. Her book, Banding Together for a Cause, gives an insider’s look at the development of the Livestrong wristband campaign that raised more than $100 million for their cause. We discuss the progression of a corporate partner from minor donor to major partner and how nonprofits can create a celebrity brand – minus the celebrity. Join us for a lively, informative discussion.
Cause Talk Radio: The Cause Marketing Podcast
Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics, and need-to-know news in this weekly podcast.