Cause Talk Radio Background

Livestrong Insider Shows Nonprofits How to Be Strong

Today Megan and Joe chat with Rachel Armbruster, a nonprofit strategist and author.

Episode Hosts: ,

Subscribe to the Show in Apple Podcasts, Spotify, or anywhere you find your favorite podcasts!

Today Megan and Joe chat with Rachel Armbruster, a nonprofit strategist and author. Her book, Banding Together for a Cause, gives an insider’s look at the development of the Livestrong wristband campaign that raised more than $100 million for their cause. We discuss the progression of a corporate partner from minor donor to major partner and how nonprofits can create a celebrity brand – minus the celebrity. Join us for a lively, informative discussion.

Also in :

Cause Talk Radio: The Cause Marketing Podcast

Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics, and need-to-know news in this weekly podcast.