Today on Cause Talk Radio, Dr. Samantha King, author of Pink Ribbons, Inc. shares her take on Pinktober and the overflow of corporate support for breast cancer “awareness”. Samantha, Joe and Megan navigate the history of National Breast Cancer Awareness Month (you might be surprised to discover who is behind this effort), whether the “awareness” created is doing any good and what an ideal “Pinktober” might look like. Also: how consumers should be vigilant in selecting pink products this month and what alternatives exist to Susan G. Komen for the Cure.
Cause Talk Radio: The Cause Marketing Podcast
Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics, and need-to-know news in this weekly podcast.