This week Megan and Joe talk to Lori George Billingsley, Vice President, Community Relations for Coca-Cola on a new interactive vending machine that allows consumers to buy their favorite beverage and support a good cause. Coca-Cola is testing the machines in its home city of Atlanta in a partnership with the American Red Cross. Engaging consumers where they are and when they care is the future of cause marketing. Tune in now!
Cause Talk Radio: The Cause Marketing Podcast
Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics, and need-to-know news in this weekly podcast.