Small to medium-sized businesses are particularly well positioned to execute cause marketing campaigns. However, this task also seems daunting and, well, prohibitively expensive. In this episode of Cause Talk Radio, Joe and Megan chat with Sandra Morris of CafeGive and learn how small to medium-sized businesses are making a big impact for causes by leveraging Facebook and CafeGive technology. Hear about how Portland-based Community Cycling Center (1,400 Facebook fans) turned a $5,000 gift from The Bike Gallery (3,100 Facebook fans) into over $18,000 in 30 days, the importance of Facebook and social media in cause campaigns, and much more!
Cause Talk Radio: The Cause Marketing Podcast
Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics, and need-to-know news in this weekly podcast.