On today’s show, Megan and Joe talk to Jason Hincks, Chief Operations Officer of Movember, about the mustache-growing phenomenon that is sweeping the world. They discuss the origins of Movember, and the challenges of building a movement around men’s health when the world gives most of its attention and money to women, children and animal causes.
Sadly, men’s health finishes a distant fourth in the hearts and wallets of donors. As one Movember supporter explained last month, Movember is our attempt to “get above the dogs.”
This is an interesting show. If you’ve ever described your cause as a “tough thing to raise money for” you’ll learn some great lessons from Jason on the international success story that is Movember.
Cause Talk Radio: The Cause Marketing Podcast
Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics, and need-to-know news in this weekly podcast.