To bring a little holiday cheer to this week’s episode of Cause Talk Radio, Megan and Joe are joined by JC Penney’s Vice President of Philanthropy, Miki Woodard. We explore JCP’s exciting Holiday Giving Tour that’s currently spreading Christmas joy from coast to coast and how the campaign fits into JCP’s larger JCP Cares cause initiative that has raised a whopping $8 million for partner nonprofits since July. Get in the holiday spirit by listening to today’s action-packed episode and checking out the awesome buggy Santa video below.
Cause Talk Radio: The Cause Marketing Podcast
Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics, and need-to-know news in this weekly podcast.