Today Joe and Megan chat with Chris Jarvis of Realized Worth, the expert on corporate volunteering. Chris discusses how getting employees to change their behavior is much more of a courting process than most companies think – it’s all about falling in love. Most programs lack what is called “The Proximity Factor”. Chris debunks myths about ‘Done in a Day’ corporate volunteerism and talks about how the customer becomes the beneficiary in the eyes of retail employees in some cause marketing programs. For the real deal from the guy who knows how to get employees to participate in corporate volunteering programs, tune in now!
Cause Talk Radio: The Cause Marketing Podcast
Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics, and need-to-know news in this weekly podcast.