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When Disaster Strikes, Consumers Expect Companies to Respond

Today on Cause Talk Radio, Megan and Joe talk to Craig Bida, executive vice president, Social Impact, Cone Communications, about his firm’s new Disaster Relief Trend Tracker. Craig shares how people all over the world are looking to companies to provide immediate and long term relief after a disaster. Companies that don’t will face their own disaster in public relations and loss of consumer confidence and trust. We also talk with Craig about how cause marketers can better prepare businesses for a post-disaster response that is timely, significant and fair.

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Join Alli Murphy as she interviews top corporate leaders, nonprofit pros, and people who help them advance their careers and organizations. You’ll be inspired by the strategies change-makers follow to build win-win partnerships and campaigns and their actionable advice for advancing your career and developing your social impact team. Subscribe now to learn from the best and get ideas you can implement today!

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