Cause Talk Radio Background

When Disaster Strikes, Consumers Expect Companies to Respond

Today on Cause Talk Radio, Megan and Joe talk to Craig Bida, executive vice president, Social Impact, Cone Communications, about his firm's new Disaster Relief Trend Tracker.

Episode Hosts: ,

Subscribe to the Show in Apple Podcasts, Spotify, or anywhere you find your favorite podcasts!

Today on Cause Talk Radio, Megan and Joe talk to Craig Bida, executive vice president, Social Impact, Cone Communications, about his firm’s new Disaster Relief Trend Tracker. Craig shares how people all over the world are looking to companies to provide immediate and long term relief after a disaster. Companies that don’t will face their own disaster in public relations and loss of consumer confidence and trust. We also talk with Craig about how cause marketers can better prepare businesses for a post-disaster response that is timely, significant and fair.

Also in :

Cause Talk Radio: The Cause Marketing Podcast

Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics, and need-to-know news in this weekly podcast.