Today on Cause Talk Radio, Megan and Joe talk to Nancy Gofus, Chief Operating Officer at Public Interest Registry (PIR). Nancy and her team manage the .ORG domain, which they’ve done since 2003. Nancy shares how .ORG has grown into the third-largest domain on the web. PIR is also poised to launch a new domain, .NGO, aimed at nonprofits and non-governmental organizations worldwide. But unlike .ORG, .NGO will require organizations to validate their status as a non-governmental organization. In short, .NGO will be a coveted domain that will say something about the organizations that use it. Finally, Nancy discusses PIR’s aspirations to build a comprehensive database of .NGO’s that will be a resource to nonprofits, do-gooders and donors worldwide!
Cause Talk Radio: The Cause Marketing Podcast
Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics, and need-to-know news in this weekly podcast.