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Facebook Cause Marketing Requires Horse Sense

Facebook will roll out Timeline for brands at the end of the month. Joe, Megan and John discuss how this could potentially be used for sharing cause marketing stories even more effectively in this medium.

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Facebook will roll out Timeline for brands at the end of the month. Joe, Megan and John Haydondiscuss how this could potentially be used for sharing cause marketing stories even more effectively in this medium.  ‘Like for donation’ campaigns are popular but also a dime a dozen.  How nonprofits have upped the ante when it comes to Facebook voting contests.  Two Facebook Valetine’s Day cause marketing promotions and how online translates to offline engagement.  Companies and causes tend to be commitment shy in this medium and why that should change.  Also, how to keep updated on all things Facebook and why you should want to.  Plus how you could win a copy of Facebook Marketing for Dummies by our own John Haydon.

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Staying Up to Date on Facebook Changes

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Cause Talk Radio: The Cause Marketing Podcast

Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics, and need-to-know news in this weekly podcast.