In today’s episode, EFG’s Alli Murphy is joined by Scott Beaudoin, Executive Vice President of Social Purpose and Sustainability at Brodeur Partners, a global strategic communications firm. Broder Partners is a sponsor of Engage for Good and has a wealth of knowledge in this space… Scott alone has more than 20 years of experience in the field and has worked with top companies across industries.
The duo talk about the changes Scott’s seen in social purpose over the past two decades, the importance of being strategic and values-driven, which companies will rise above and which will fall behind when it comes to “return to work” and how wellbeing and mental health are a cause area to pay attention to internally and externally.
Tune in to hear more from Scott including tangible tips for communicating sustainability to consumers and employees, how to approach flexible workplaces and ways to attract and retain talent!
Links & Notes
Cause Talk Radio: The Cause Marketing Podcast
Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics, and need-to-know news in this weekly podcast.