TeamTrees is an influencer-driven fundraising initiative that started when the community of a 21-year-old YouTuber named MrBeast challenged him to plant 20 million trees to commemorate hitting 20 million subscribers. In partnership with the Arbor Day Foundation MrBeast, along with 600 other YouTubers as well as CEOs like Elon Musk, Jack Dorsey and Marc Benioff started the #TeamTrees campaign that has raised enough money to plant 16 million trees (and still counting!).
In this episode of Cause Talk Radio, Megan talks to Dan Lambe, President of The Arbor Day Foundation about this incredible initiative and how they plan to capitalize on it moving forward.
Links & Notes
Your resource for all things corporate social impact, CSR, and brand purpose.
Join Alli Murphy as she interviews top corporate leaders, nonprofit pros, and people who help them advance their careers and organizations. You’ll be inspired by the strategies change-makers follow to build win-win partnerships and campaigns and their actionable advice for advancing your career and developing your social impact team. Subscribe now to learn from the best and get ideas you can implement today!