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Behind The Scenes With #TeamTrees And The Arbor Day Foundation

The influencer-led #TeamTrees initiative has taken the internet by storm with major CEOs and YouTube creators jumping in to pledge their support to help reach the goal of planting 20 million trees by 2020. Megan talks to the Arbor Day Foundation’s President Dan Lambe to get the real scoop on how this incredible effort came about.

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TeamTrees is an influencer-driven fundraising initiative that started when the community of a 21-year-old YouTuber named MrBeast challenged him to plant 20 million trees to commemorate hitting 20 million subscribers. In partnership with the Arbor Day Foundation MrBeast, along with 600 other YouTubers as well as CEOs like Elon Musk, Jack Dorsey and Marc Benioff started the #TeamTrees campaign that has raised enough money to plant 16 million trees (and still counting!).

In this episode of Cause Talk Radio, Megan talks to Dan Lambe, President of The Arbor Day Foundation about this incredible initiative and how they plan to capitalize on it moving forward.

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