When COVID–19 struck and all fitness centers had to close their doors, Planet Fitness quickly pivoted and started offering free work-INs to everyone on their Facebook page.
In this episode of Cause Talk Radio, Megan talks to McCall Gosselin, Senior Vice President of Communications & Corporate Social Responsibility for Planet Fitness about how they’re leveraging these work-ins to feed healthcare workers in a new social responsibility initiative.
You’ll learn about how (and why) Pizza Mondays have become an important foundation of the company’s giving-back strategy during this uncertain time and what the future holds for Planet Fitness and their “judgement free zone”.
Links & Notes
Cause Talk Radio: The Cause Marketing Podcast
Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics, and need-to-know news in this weekly podcast.