Subscribe to the Show in Apple Podcasts, Spotify, or anywhere you find your favorite podcasts!
Activision/Blizzard, Riot Games Encourage Gamers To Play Apart Together
Episode Hosts: Megan Strand
When the World Health Organization needed to share key messages to contain the spread of COVID-19, it turned to the gaming industry for assistance.
Originally started with 18 game industry leaders, the #PlayApartTogether initiative now includes nearly 60 gaming companies that encourages their vast network of users to follow the WHO’s health guidelines—including physical distancing, hand hygiene, respiratory etiquette and other powerful preventive actions people can take to fight COVID-19.
In this episode of CTRadio, Megan chats with Dan Goldenberg a VP at Activision Blizard and Jeff Burrell, Head of Social Impact for Riot Games about their company’s activations to help gamers #PlayApartTogether.
Mentioned Links
- Dan Goldenberg on Twitter
- Call of Duty Endowment
- Activision/Blizzard
- Riot Games Social Impact
- League of Legends Subreddit
- (00:00) – Welcome to Cause Talk Radio
- (00:53) – Play Apart Together
- (01:44) – Introducing Jeff Burrell and Dan Goldenberg
- (05:39) – Activations across games
- (11:18) – A history of cause
- (15:02) – Sponsor: Audible
- (15:47) – Precedent
- (17:25) – Community reaction
- (21:28) – Lessons learned
Also in Engage For Good:
Your resource for all things corporate social impact, CSR, and brand purpose.
Join Alli Murphy as she interviews top corporate leaders, nonprofit pros, and people who help them advance their careers and organizations. You’ll be inspired by the strategies change-makers follow to build win-win partnerships and campaigns and their actionable advice for advancing your career and developing your social impact team. Subscribe now to learn from the best and get ideas you can implement today!
