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Tim Hortons, Special Olympics Canada #ChooseToInclude On Day of Inclusion (Halo Winner)

The Gold Winner in the Inclusion Category is Day of Inclusion, a partnership between Tim Hortons and Special Olympics Canada. The partners drop by Cause Talk Radio to discuss their award-winning effort.

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We’re back with another special edition of Cause Talk Radio in which we feature a deep dive conversation w/ one of this year’s Halo Award winners.

This episode features the Gold winner for the Inclusion category, an effort called Day of Inclusion with partners Tim Hortons and Special Olympics Canada.

Megan is joined by Chris Wakefield who leads the Regional Marketing and Sponsorships Team for Tim Hortons and Angela Reid, Manager of Partnerships and Business Development for Special Olympics Canada

They talk about their second year of Day of Inclusion, which is both a social media movement as well as an in-store celebration of inclusion where a yummy donut created by a Special Olympics athlete is sold on a single day. The funds help support athletes with intellectual disabilities and helps promote messages of inclusion.

Chris, Angela and Megan talk about how their partnership originally began, all the moving pieces behind their significant activations for this campaign, their respective lessons learned and what’s in store for the future of their partnership.

Mentioned Links

Special Olympics Canada
SOC on Facebook
SOC on Twitter
Tim Hortons Community
Halo Award case study write-up

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Cause Talk Radio: The Cause Marketing Podcast

Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics, and need-to-know news in this weekly podcast.