We’re back with another special edition of Cause Talk Radio in which we feature a deep dive conversation with one of this year’s Halo Award winners.
This episode features the Gold Winner in the Health category, an initiative called “The Truth About Opioids”, a partnership between Leidos and The Truth Initiative.
Megan is joined by Melissa Dueñas, SVP and Director of Communications and Marketing for Leidos and Eric Asche, CMO for The Truth Initiative. They talk about how their partnership focused on widening the conversation about opioid abuse, both among Leidos employees as well as other companies via a CEO pledge and critical metrics and how both partners consider this a marathon, not a sprint.
In addition, the conversation covers the incredible brand expansion that the Truth Initiative made when they decided to tackle the opioid crisis and how corporate partners like Leidos have helped make their vision a reality.
Links & Notes
Your resource for all things corporate social impact, CSR, and brand purpose.
Join Alli Murphy as she interviews top corporate leaders, nonprofit pros, and people who help them advance their careers and organizations. You’ll be inspired by the strategies change-makers follow to build win-win partnerships and campaigns and their actionable advice for advancing your career and developing your social impact team. Subscribe now to learn from the best and get ideas you can implement today!