New PurPle Index Tracks Corporate Purpose, Participation and Performance
Today on Cause Talk Radio, Megan and Joe chat with MSLGROUP’s Scott Beaudoin about the new Purple Index, which ranks Fortune 100 companies by how effective they are at communicating and engaging stakeholders around purpose while still turning a profit.
They discuss why WalMart ranked #1 overall and question how Target fell off the list. Check out this great infographic and be sure to tune in to hear how companies and nonprofits alike can benefit from this new research.
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