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Saving the World, One Dime at a Time

In this episode of Cause Talk Radio, Megan and Joe talk coin collection cause marketing with Tim Siffermann, Founder and President of The Siffermann Group. Think nickels, dimes and quarters are no big deal? Think again! Ronald McDonald House Charities raised $27.9 million in 2012 collecting spare change. Hear how this program went from a franchisee afterthought to a strategic charitable powerhouse thanks in large part to third-party administration from The Sifferman Group. If you’re as geeked out by cause marketing as we are, you’ll be fascinated by this model so tune in now!

Your resource for all things corporate social impact, CSR, and brand purpose.

Join Alli Murphy as she interviews top corporate leaders, nonprofit pros, and people who help them advance their careers and organizations. You’ll be inspired by the strategies change-makers follow to build win-win partnerships and campaigns and their actionable advice for advancing your career and developing your social impact team. Subscribe now to learn from the best and get ideas you can implement today!

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