Today on Cause Talk Radio, Megan and Joe talk to Amy Shapiro, Manager of Cause Marketing at New Balance about SparkStart, a new global initiative that’s focused on encouraging physical activity in children. It’s much needed as one of every ten school-aged child on the planet is overweight. To launch SparkStart here in the states, New Balance has partnered with Boys & Girls Clubs of America. Through August 31st, when you buy New Balance shoes they will donate 30 percent of the sale price back to BGCA in the form of new shoes. For the end of September, New Balance is planning a global volunteer week for employees. Employees worldwide will have the opportunity to work with activity-focused nonprofits in their local communities. Finally, Amy discusses the challenge of picking the right cause and choosing the best activities to create impact. Tune in now to learn more about an ambitious, global initiative that’s off and running!
Your resource for all things corporate social impact, CSR, and brand purpose.
Join Alli Murphy as she interviews top corporate leaders, nonprofit pros, and people who help them advance their careers and organizations. You’ll be inspired by the strategies change-makers follow to build win-win partnerships and campaigns and their actionable advice for advancing your career and developing your social impact team. Subscribe now to learn from the best and get ideas you can implement today!