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Facebook Cause Marketing Requires Horse Sense
Episode Hosts: Joe Waters, Megan Strand
Facebook will roll out Timeline for brands at the end of the month. Joe, Megan and John Haydondiscuss how this could potentially be used for sharing cause marketing stories even more effectively in this medium. ‘Like for donation’ campaigns are popular but also a dime a dozen. How nonprofits have upped the ante when it comes to Facebook voting contests. Two Facebook Valetine’s Day cause marketing promotions and how online translates to offline engagement. Companies and causes tend to be commitment shy in this medium and why that should change. Also, how to keep updated on all things Facebook and why you should want to. Plus how you could win a copy of Facebook Marketing for Dummies by our own John Haydon.
Links & Notes
- Cause Marketing Forum whitepaper: Cause Marketing on Facebook: Truths, Tips and Trends from Pioneers. Read the Executive Summary.
- Macy’s Create a Valentine for American Heart Association and Think Energy’s Time Square Valentine’s Day Sculpture
- Win a free copy of Facebook Marketing for Dummies – Read Joe’s review and create a caption for John’s photo to potentially win a copy of this new book!
Staying Up to Date on Facebook Changes
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