Platforms, Pinterest and Pictures

In this episode of Cause Talk Radio, Megan and Joe talk (online) platforms, Pinterest (again) and (motion) pictures.

• Joe’s bullish on new, Boston-based online content service Swoop and explains how this might be used for cause marketing.
• Pinterest is social media’s golden child but will legal concerns over terms of use preclude passionate pinners from sticking around?
• Megan talks about how major motion pictures are turning to cause marketing to launch new films, establish co-branding partnerships and increase promotional reach. But for ‘The Lorax’ movie, environmentalists are crying foul.  Hear all this and more in today’s episode!

Links & Notes

Online Cause Marketing

• Is ‘Hovering’ the Future of Online Cause Marketing (Joe’s Post on Swoop)
• InfoLinks Movember Campaign (In Text Advertising on TMZ.com, etc.)
• eBay Giving Works (CMF Golden Halo Award Winners)

More on Pinterest

• Joe’s Chat on Pinterest – Philanthropy.com
• Why I Tearfully Deleted My Pinterest Inspiration Boards (Article on issues with licensing from an attorney – thanks, Laura Gonzo!)

Cause Marketing in Major Motion Pictures

• Feeding America/The Help (DVD Launch)
• Read Across America Tour – Driven By Mazda (Cause Update Post on Mazda’s ‘The Lorax’ cause marketing campaign)
• The Lorax Cannot, Will Not, Truffula Tree-Certify Your Brand (BrandChannel)
• Actor Tyler Perry Announces ‘Good Deeds: Great Needs’ (via Good Scout)