How Smile Train Leverages PR For Impact
In this episode of Cause Talk Radio, Alli and Megan speak with Susannah Schaefer, President and Chief Executive Officer at Smile Train and Scott Pansky, Co-Founder and Social Impact Lead at Allison & Partners about the value of PR for nonprofit organizations.
Smile Train is the world’s largest cleft-focused organization, with a sustainable and local model of supporting surgery and other forms of essential care and, like most nonprofit organizations, has had to embrace the “pivot” to keep stakeholders engaged in meaningful ways.
One way they’ve accomplished this, with the help of Allison+Partners, is by leveraging proactive communications and PR.
Tune in to learn more about the tactics Smile Train and Allison+Partners has employed, including partnerships with influencers and virtual events.
Links & Notes
- 00:00 – Welcome to Cause Talk Radio
Your resource for all things corporate social impact, CSR, and brand purpose.
Join Alli Murphy as she interviews top corporate leaders, nonprofit pros, and people who help them advance their careers and organizations. You’ll be inspired by the strategies change-makers follow to build win-win partnerships and campaigns and their actionable advice for advancing your career and developing your social impact team. Subscribe now to learn from the best and get ideas you can implement today!