$50 Million By 2025 With Edward Jones And Alzheimer’s Association

In 2016, Edward Jones became the first National Presenting Sponsor for the Alzheimer’s Association Walk to End Alzheimer’s, which takes place in more than 600 communities each year.

Since then, more than 75,000 participants have walked for Edward Jones to help raise more than $25 million in the fight to end Alzheimer’s. In July of 2020, the firm announced the renewal of its five-year strategic alliance, for a total commitment of $50 million by the end of 2025.

In today’s episode, Alli Murphy is joined by Ken Cella, General Partner at Edward Jones, and Katie Evans, Vice President of Corporate Initiatives at Alzheimer’s Association.

Listen in to learn:

• Why Edward Jones and Alzheimer’s Association are a right fit for partnership
• The many facets and touchpoints of their partnership
• How Alzheimer’s Association manages expectations and delivers great employee engagement experiences
• The importance of developing a formal volunteer program

This episode is brought to you by Edward Jones.

Links & Notes

• Alzheimer’s Association
• Alzheimer’s Association Blog
• Edward Jones Website
• Season 11, Ep 11: JEDI, Mentorship & Corporate Partners With Artis Stevens
• Season 10, Ep20: Gas South: A “Fuel for Good”

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• 00:00 – Welcome to Cause Talk Radio
• 01:30 – Introducing Edward Jones and The Alzheimer’s Foundation
• 03:23 – Getting buy-in
• 08:05 – How do you encourage participation?
• 10:06 – Managing expectations
• 13:05 – Lessons learned in the first five years
• 17:07 – The importance of unrestricted funds