The Listen Campaign Will Raise $1 Billion For Kids Around The Globe
In this episode of Cause Talk Radio, Megan and Joe chat with Tony Hollingsworth, legendary producer behind some of the most historic global issue campaigns like “Nelson Mandela 70th Birthday Tribute’ and ‘The Wall – Live in Berlin’.
Tony is back with plans to launch a massive, global campaign in 2020 called The Listen Campaign to bring attention, awareness and funds to the one billion vulnerable and disadvantaged children around the globe.
Tony tells us the story behind this campaign, where did this idea came from and why he’s so passionate about it. We learn why Tony decided to go global with this initiative, why this campaign is different than what we see in market today from development agencies and how brands and companies will be involved.
We dig into the concept of the “white savior complex” and how, even though this initiative does include well-known celebrities, the focus remains on the children themselves.
Links & Notes
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