CSX Is ‘Serving Those Who Serve’ With Pride In Service (Halo Winner)
We’re back with another special edition of Cause Talk Radio in which we feature a deep dive conversation with one of this year’s Halo Award winners.
This episode features the Gold winner for the Employee Engagement category, an initiative from rail company CSX called Pride in Service.
Megan is joined today by Bryan Tucker, CSX VP of Corporate Communications, as well as a LIVE audience who weigh in with their own questions.
They discuss the genesis of “pride in service”, how CSX determined that one in five of their employees served in the military and the incredibly robust partnerships they activated to engage CSX employees in a cause dedicated to “serving those who serve”.
We learn what CSX is doing to pivot in response to the COVID pandemic and where Bryan hopes to take this initiative in the future.
This episode is sponsored by Harbor Compliance. Download their free, online fundraising compliance guide here.
Links & Notes
- (00:00) – Welcome to Cause Talk Radio
- (00:21) – Sponsor: Harbor Compliance
- (00:44) – Introducing Bryan Tucker and CSX Pride in Service
- (15:34) – Sponsor: Harbor Compliance
- (16:30) – Activations
Your resource for all things corporate social impact, CSR, and brand purpose.
Join Alli Murphy as she interviews top corporate leaders, nonprofit pros, and people who help them advance their careers and organizations. You’ll be inspired by the strategies change-makers follow to build win-win partnerships and campaigns and their actionable advice for advancing your career and developing your social impact team. Subscribe now to learn from the best and get ideas you can implement today!