Leidos and The Truth Initiative Help People See ‘The Truth About Opioids’ (Halo Winner)
We’re back with another special edition of Cause Talk Radio in which we feature a deep dive conversation with one of this year’s Halo Award winners.
This episode features the Gold Winner in the Health category, an initiative called “The Truth About Opioids”, a partnership between Leidos and The Truth Initiative.
Megan is joined by Melissa Dueñas, SVP and Director of Communications and Marketing for Leidos and Eric Asche, CMO for The Truth Initiative. They talk about how their partnership focused on widening the conversation about opioid abuse, both among Leidos employees as well as other companies via a CEO pledge and critical metrics and how both partners consider this a marathon, not a sprint.
In addition, the conversation covers the incredible brand expansion that the Truth Initiative made when they decided to tackle the opioid crisis and how corporate partners like Leidos have helped make their vision a reality.
Links & Notes
- The Truth Website
- The Truth Initiative Website
- Leidos Social Responsibility Website
- Rebekah’s Story Emmy-Award Winning Film
- Halo Award Write-up
- (00:00) – Welcome to Cause Talk Radio
- (00:21) – Sponsor: Submittable
- (00:48) – Introducing The Truth about Opiods
- (09:28) – Sponsor: Inclusivity and Bias Reduction with Submittable
- (10:50) – The business case for cause
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