Absolut Encourages Consumers To Vote Responsibly
In the past four decades, only half of eligible voters participated in elections overall in the U.S.
Armed with that knowledge, Pernod Ricard’s Absolut vodka brand launched a #VoteResponsibly campaign prior to the first Presidential Debate. It encouraged people to “Vote First. Drink Second”, and featured the brand’s first television commercial in 3 years to support the message.
In this episode of Cause Talk Radio, Megan speaks with Regan Clarke, VP of Marketing for Millennial Connector Brands for Pernod Ricard about this campaign, how it ladders into their larger “Human Responsibility” pillar, and some of the other provocative campaigns they’ve embraced this year.
Links & Notes
- 00:00 – Welcome to Cause Talk Radio
- 00:27 – Introducing Regan Clarke
- 04:04 – Vote Responsibly
- 08:34 – Consumer and Employee Response
- 10:09 – Human Responsibility
- 16:25 – What’s Next?
Your resource for all things corporate social impact, CSR, and brand purpose.
Join Alli Murphy as she interviews top corporate leaders, nonprofit pros, and people who help them advance their careers and organizations. You’ll be inspired by the strategies change-makers follow to build win-win partnerships and campaigns and their actionable advice for advancing your career and developing your social impact team. Subscribe now to learn from the best and get ideas you can implement today!