Carol Cone, heralded as the 'Mother of Social Purpose,' is a pioneering figure in cause marketing with over 25 years of experience fostering partnerships between corporations, brands, and social causes for significant societal and business outcomes. As the founder of Carol Cone ON PURPOSE, she has created impactful programs like the Avon Breast Cancer Crusade and My Special Aflac Duck, raising over $2.5 billion for various causes. A luminary in purpose-driven strategy, Cone has authored a book on nonprofit branding, delivered countless insights through research and speaking engagements, and has been recognized with accolades such as the PRWeek 2023 Lifetime Achievement Award. Her agency is dedicated to educating, inspiring, and accelerating purpose programs worldwide. She hosts the Purpose 360 Podcast on TruStory FM.
🌐 Visit Carol Cone On Purpose
🎙️ Subscribe to Purpose 360
We invited Geralyn Ritter, now Executive Vice President of External Affairs, ESG, and Sustainability at Organon, a new women’s health organization and spinoff from Merck, to talk about her recovery and return to work through the lens of gratitude, grief,
We invited Bridget Hanrahan and Shira Haaz from Subaru to speak about Subaru’s legacy of embedding and acting with love, leading with focus and dedication, and creating positive impact from retailers to your drive.
We invited David Heath, CEO and Co-Founder of Bombas, to share how a desire to do good launched a multi-million-dollar business, how Bombas has evolved over time, and how it remains focused on helping the homeless.
We invited Heather Nesle, President of New York Life Foundation and Senior Vice President of Corporate Responsibility, to share how the Foundation launched its new pillar and continues to drive impact for families around the country.
We invited Pam Klyn, Senior Vice President of Corporate Reputation & Sustainability, and Deb O’Connor, Director of Global Corporate Reputation and Community Relations, from Whirlpool to discuss the company’s legacy, its House + Home programs, and how
We invited Nick Fontova, Chief Marketing Officer of the Metaverse Team at Landmark Ventures – known as MrPinkNFT – for a crash course in what NFTs are, how they can be used for good, and why you should get involved now.
Purpose Under Pressure, a research collaboration between Carol Cone ON PURPOSE, The Harris Poll, and Allison + Partners, unpacks the benefits of a strong Purpose during turbulent times, its value for recruitment and retention – as well as some early red f
We invited Johanna Jobin, Global Head of Corporate Reputation & Responsibility at Biogen and Executive Director of Biogen Foundation, to discuss Biogen’s approach to CSR and ESG and the victories they’ve accomplished along the way.
Pete Stavros, Founder of Ownership Works, joins Carol to explain the nonprofit’s approach to broad-based employee ownership and its proven impact on company culture, financial returns, and employees’ financial security.
Andre Norman joins Carol in this episode to talk about his story and journey to become the Ambassador of Hope.