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Purpose 360 episode 127: Johanna Jobin from Biogen

Caring Deeply for a Healthy Climate and Healthy Lives at Biogen

The climate is in crisis.

Low-income groups are disproportionately impacted in health.

Racial minority students struggle to enter the STEM field.

While these topics may appear unrelated, Biogen is at the intersection of all three. From approaching the climate crisis as a health crisis through Healthy Climate, Healthy Lives – its $250-million, 20-year commitment – to investing in STEM education and development of young students underrepresented in STEM, Biogen is at the forefront, applying its scientific expertise and resources to address health equity and STEM representation.

We invited Johanna Jobin, Global Head of Corporate Reputation & Responsibility at Biogen and Executive Director of Biogen Foundation, to discuss Biogen’s approach to CSR and ESG and the victories they’ve accomplished along the way.

Listen for Johanna’s insights on:

  • How to operationalize and integrate ESG across your organization.
  • How to develop a strategic and measurable ESG initiative – and act on it.
  • Why it’s vital to engage legal teams in ESG work and how to foster a relationship for long-term harmony.
  • What to look for when building your ESG team of do-ers.

Resources + Links:

  • (00:00) – Welcome to Purpose 360
  • (00:13) – Biogen
  • (02:50) – Meet Johanna
  • (04:44) – Lessons and Secrets
  • (08:13) – Inspiration
  • (09:40) – Healthy Climate, Healthy Lives
  • (13:12) – Size of Commitment
  • (15:29) – Innovation Challenge
  • (18:16) – Collaborations
  • (21:55) – Community Lab
  • (26:47) – Community Lab 2.0
  • (28:59) – Transparency in Reporting
  • (33:36) – Working With Legal
  • (35:46) – Insights
  • (39:03) – Last Thoughts
  • (41:18) – Wrap Up

Business is an unlikely hero: a force for good working to solve society’s most pressing challenges, while boosting bottom line. This is social purpose at work. And it’s a dynamic journey.

Purpose 360 is a masterclass in unlocking the potential of social purpose to ignite business and social impact. We illuminate the growing impacts of purpose, from engaging employees and fostering deeper consumer loyalty to inspiring product innovation and increasing market share.

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