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Purpose 360: Purpose Under Pressure (episode 128)

Purpose Under Pressure

Purpose has proven to be a solution for a major business challenge: The Great Resignation.

The pandemic has given us a lot to think about. Employees are rearranging their priorities to pursue greater meaning (and values-alignment) in their work, placing significant new demands on their employers.

Where does purpose fit in? Purpose Under Pressure, a research collaboration between Carol Cone ON PURPOSE, The Harris Poll, and Allison + Partners, unpacks the benefits of a strong Purpose during turbulent times, its value for recruitment and retention – as well as some early red flags for Purpose practitioners – and tools to embed Purpose within organizations for maximum benefit. ​

Listen to host Carol Cone; Wendy Salomon, Managing Director of Corporate Reputation & Strategy (The Harris Poll); and Whitney Dailey, Executive Vice President of Purpose (Allison + Partners) for insights on:

  • What employees expect from employers
  • Why there is a disconnect between employees and leadership when it comes to purpose fulfillment
  • How marketing and strategy-building functions are the least “bought in” to purpose
  • Shifts that have occurred since the start of the pandemic

Resources + Links:

  • (00:00) – Welcome to Purpose 360
  • (00:13) – Purpose Under Pressure
  • (02:37) – Meet Wendy Solomon and Whitney Dailey
  • (04:58) – Wendy’s Background
  • (07:36) – Whitney’s Background
  • (09:27) – Top Findings
  • (15:57) – How to Embed Purpose
  • (20:09) – Tools
  • (22:18) – Purpose in Sales, Marketing & Strategy
  • (26:12) – Who’s Doing It Well
  • (30:26) – Identifying Personal Purpose
  • (32:03) – Transparency
  • (36:59) – CEOs Refining Purpose
  • (39:12) – Getting the Message Out
  • (42:52) – Next Couple Years
  • (45:50) – Advice
  • (48:29) – Wrap Up

Business is an unlikely hero: a force for good working to solve society’s most pressing challenges, while boosting bottom line. This is social purpose at work. And it’s a dynamic journey.

Purpose 360 is a masterclass in unlocking the potential of social purpose to ignite business and social impact. We illuminate the growing impacts of purpose, from engaging employees and fostering deeper consumer loyalty to inspiring product innovation and increasing market share.