Carol Cone, heralded as the ‘Mother of Social Purpose,’ is a pioneering figure in cause marketing with over 25 years of experience fostering partnerships between corporations, brands, and social causes for significant societal and business outcomes. As the founder of Carol Cone ON PURPOSE, she has created impactful programs like the Avon Breast Cancer Crusade and My Special Aflac Duck, raising over $2.5 billion for various causes. A luminary in purpose-driven strategy, Cone has authored a book on nonprofit branding, delivered countless insights through research and speaking engagements, and has been recognized with accolades such as the PRWeek 2023 Lifetime Achievement Award. Her agency is dedicated to educating, inspiring, and accelerating purpose programs worldwide. She hosts the Purpose 360 Podcast on TruStory FM.
MADD’s Stacey Stewart and Kim Pucci join Carol to discuss MADD’s impact and how they plan to get “there”— to a world in which impairment puts no lives at risk.
Macy’s Bobby Amirshahi and Sam Di Scipio walk us through how they are continuing to put Mission Every One into action to create a brighter future with bold representation for all.
We invited Geralyn Ritter, EVP of Corporate Affairs, Sustainability & ESG, to explain how Organon was structured to create meaningful change and empower women to live their promise.
Operating a successful purpose-led company requires strategic decision making & often significant internal transformations, says Shannon Schuyler of PwC. Learn how PwC uses values to support purpose, reorganized to align with strategy, engages employees through personal purpose, and sets goals for 2024.
The Civic 50 recognizes the most community-minded companies through Points of Light’s annual survey. Hasbro’s Kevin Colman and Citi’s Brandee McHale share insights on aligning business values and culture with social responsibility and community impact initiatives.
Gen Z’er Alexa Mikhail, reporter at Fortune Magazine, shares her journey from the classroom to the newsroom. Alexa also delves deep into her generation, exploring their resolute pursuit of authenticity, purpose, and work-life balance.
Adam Siegel, CEO and co-founder of Recurate, joins Carol to talk about how the company helps consumers balance their desires for sustainability, convenience, and price through the world of resale.
Kim Olson, Chief Communications Officer, at Land O’Lakes, joins Carol to share how Land O’Lakes is strengthening its role as a leader in sustainable production while building on sustainable practices that farmers have been implementing for generations.
We invited Mark Clouse to share the journey behind Campbell’s purpose: “Connecting people through the food they love.”
Tapestry’s David Casey joins Carol to unveil the company’s comprehensive approach to one of its most valuable stakeholders: its employees.