
To B or Not To B (Lab)
We invited Eleanor Allen, B Lab’s new Lead Executive, who has taken the reins from its original founders, to speak to the present and future of both B Lab and B Corps.
Carol Cone, heralded as the ‘Mother of Social Purpose,’ is a pioneering figure in cause marketing with over 25 years of experience fostering partnerships between corporations, brands, and social causes for significant societal and business outcomes. As the founder of Carol Cone ON PURPOSE, she has created impactful programs like the Avon Breast Cancer Crusade and My Special Aflac Duck, raising over $2.5 billion for various causes. A luminary in purpose-driven strategy, Cone has authored a book on nonprofit branding, delivered countless insights through research and speaking engagements, and has been recognized with accolades such as the PRWeek 2023 Lifetime Achievement Award. Her agency is dedicated to educating, inspiring, and accelerating purpose programs worldwide. She hosts the Purpose 360 Podcast on TruStory FM.
We invited Eleanor Allen, B Lab’s new Lead Executive, who has taken the reins from its original founders, to speak to the present and future of both B Lab and B Corps.
Jake Wood, co-founder of Groundswell, leads us through his purpose journey, from creating social entrepreneurship ventures to the impact your company can make through them.
To share more about the Association of Corporate Citizenship Professionals’ work – and the state of ESG and CSR today – we invited Carolyn Berkowitz, President and CEO at ACCP, to talk about the organization and how they cultivate inclusive peer communiti
We invited Martin Whittaker, CEO of JUST Capital, to address what conversations from Davos will mean for ESG in 2023.
Damon Jones, Chief Communications Officer at Procter & Gamble, talk with Carol about how P&G leverages storytelling to drive change for the environment and society.
We invited Edmond Scanlon, CEO, and Catherine Keogh, Chief Corporate Affairs and Brand Officer, of Kerry Group to take you through each step of the process to the “center of Kerry’s soul.”
We invited four great minds and leaders in purpose to discuss with Carol their insight, predictions, and advice for acting with purpose and succeeding in 2023.
We invited Geralyn Ritter, now Executive Vice President of External Affairs, ESG, and Sustainability at Organon, a new women’s health organization and spinoff from Merck, to talk about her recovery and return to work through the lens of gratitude, grief,
We invited Bridget Hanrahan and Shira Haaz from Subaru to speak about Subaru’s legacy of embedding and acting with love, leading with focus and dedication, and creating positive impact from retailers to your drive.
We invited David Heath, CEO and Co-Founder of Bombas, to share how a desire to do good launched a multi-million-dollar business, how Bombas has evolved over time, and how it remains focused on helping the homeless.