Carol Cone, heralded as the ‘Mother of Social Purpose,’ is a pioneering figure in cause marketing with over 25 years of experience fostering partnerships between corporations, brands, and social causes for significant societal and business outcomes. As the founder of Carol Cone ON PURPOSE, she has created impactful programs like the Avon Breast Cancer Crusade and My Special Aflac Duck, raising over $2.5 billion for various causes. A luminary in purpose-driven strategy, Cone has authored a book on nonprofit branding, delivered countless insights through research and speaking engagements, and has been recognized with accolades such as the PRWeek 2023 Lifetime Achievement Award. Her agency is dedicated to educating, inspiring, and accelerating purpose programs worldwide. She hosts the Purpose 360 Podcast on TruStory FM.
We invited Nick Fontova, Chief Marketing Officer of the Metaverse Team at Landmark Ventures – known as MrPinkNFT – for a crash course in what NFTs are, how they can be used for good, and why you should get involved now.
Purpose Under Pressure, a research collaboration between Carol Cone ON PURPOSE, The Harris Poll, and Allison + Partners, unpacks the benefits of a strong Purpose during turbulent times, its value for recruitment and retention – as well as some early red f
We invited Johanna Jobin, Global Head of Corporate Reputation & Responsibility at Biogen and Executive Director of Biogen Foundation, to discuss Biogen’s approach to CSR and ESG and the victories they’ve accomplished along the way.
Pete Stavros, Founder of Ownership Works, joins Carol to explain the nonprofit’s approach to broad-based employee ownership and its proven impact on company culture, financial returns, and employees’ financial security.
Andre Norman joins Carol in this episode to talk about his story and journey to become the Ambassador of Hope.
We invited Shannon Schuyler to share how PwC has aligned its purpose with all 295,000 employees to upskill talent for a global, digital economy; engage authentically with social issues; and have honest conversations about inclusion and diversity.
Join Carol in this special episode as she heads to the CECP Summit where she reconnects with purpose leaders from Tata Consultancy Services and Blackbaud to explore what they learned during the past two years.
Executive coach and author Hortense le Gentil joins Carol to talk about the importance of investing in yourself to maintain self-alignment.
Dawn Jones from Intel joins Carol to talk about inclusion both at Intel as well as the industry at large.
Carol is joined by César Vargas and Lindsay King from Anheuser-Busch to discuss how the purpose came to be, ways internal and external stakeholders were engaged, and how they activate purpose so Anheuser-Busch will serve its beers for another 170 years.