Meet Your Host

Carol Cone

Carol Cone, heralded as the ‘Mother of Social Purpose,’ is a pioneering figure in cause marketing with over 25 years of experience fostering partnerships between corporations, brands, and social causes for significant societal and business outcomes. As the founder of Carol Cone ON PURPOSE, she has created impactful programs like the Avon Breast Cancer Crusade and My Special Aflac Duck, raising over $2.5 billion for various causes. A luminary in purpose-driven strategy, Cone has authored a book on nonprofit branding, delivered countless insights through research and speaking engagements, and has been recognized with accolades such as the PRWeek 2023 Lifetime Achievement Award. Her agency is dedicated to educating, inspiring, and accelerating purpose programs worldwide. She hosts the Purpose 360 Podcast on TruStory FM.

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Purpose 360 episode 142

What Is Happening with ESG?

Judy Samuelson – VP, Founder, and Executive Director of the Aspen Institute’s Business and Society Program – and David Young – Managing Director and Senior Partner of Boston Consulting Group – join Carol to explain the ESG controversy and provide their insight to business leaders.

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Purpose 360 episode 140

To B or Not To B (Lab)

We invited Eleanor Allen, B Lab’s new Lead Executive, who has taken the reins from its original founders, to speak to the present and future of both B Lab and B Corps.

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Purpose 360 episode 138

Extending the ESG and CSR Strategy with ACCP

To share more about the Association of Corporate Citizenship Professionals’ work – and the state of ESG and CSR today – we invited Carolyn Berkowitz, President and CEO at ACCP, to talk about the organization and how they cultivate inclusive peer communiti

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