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Joe Waters
Engage For Good

TisBest Launches Cause Marketing Platform for Trade Shows

Today on Cause Talk Radio, Megan and Joe talk to Jon Siegel, Executive Director, TisBest, and Tricia Wilkerson, Marketing Manager, Conifer Health Solutions about ExpoGiving. This new trade show product uses money that normally goes to trade show tchotchkes and funnels it to charitable organizations that fight hunger, work to end homelessness, conduct medical research, and take environmental action.

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May 1, 2013
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CMF13: Where Companies and Causes Meet for Good

Wondering if it’s worth your time and money to attend the 11th Annual Cause Marketing Forum? Today Megan and Joe are joined by CMF President and Founder David Hessekiel about what’s on tap for the May Conference in Chicago, including Joe’s session on Cause Marketing for Small to Medium Sized Business and Nonprofits. David gives us a peak into keynotes by LIVESTRONG CEO Doug Ulman, Andy Goodman on storytelling and J. Walker Smith on industry trends and also updates us on who will be presenting sessions like CauseTech. He also shares his recent cause marketing speaking trip to China. Haven’t registered for the conference yet? You’ll be compelled to do so after tuning into today’s episode!

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April 25, 2013
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Cause Platform Brings Brands, Purpose & Passion Together

On today’s episode of CauseTalk Radio, Megan and Joe talk to Erik Darby, Vice President at Kanjoya, the parent company of the Experience Project. The Experience Project is the world’s largest living collection of shared experiences and the premier passions-based network. It’s a comfortable and supportive place for individuals to share and connect with others around the things that matter to them most. In turn, the the Experience Project corrals and leverages these emotional connections around a brand, product and cause. Tune in now!

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April 4, 2013
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Fair Trade Business Fares Better with Subscription Model

Our guest today is no stranger to learning cause lessons the hard way. Founder of Trade as One, an online company creating jobs by selling fairly traded consumables, Nathan George shares what he’s learned along the way, why Trade as One switched to a subscription model and how saving the world isn’t a business strategy. Be sure to listen to today’s episode to learn how this successful cause-based business has grown, the importance of quality control and story-telling and what surprises they’ve encountered in their internationally-sourced product line along the way.

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March 14, 2013
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Valentine’s Cause Marketing with Dress for Success

Today Joe and Megan dig into the cause marketing closet of Joi Gordon, CEO of Dress for Success. Joi shares how this leanly-staffed nonprofit approaches their cause marketing partnerships and how they’ve managed to recruit and retain partners such as Dress Barn, JCPenney, Puffs and more.

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February 13, 2013
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