The Role of Choice of Cause Marketing
September 6, 2012
Today Joe and Megan interview researcher Stefanie Robinson on a recently-released series of studies about consumer choice in cause marketing campaigns.
Megan Dominguez is the Director of Strategic Consulting at Realized Worth where she supports corporate clients in designing and scaling transformative employee volunteering initiatives. She has a deep background in communications, marketing, and project management and has worked in small business, local government, and nonprofit sectors. She is known for thought leadership in the corporate social impact space, frequently appearing on industry webinars, publications, and podcasts. She served as co-host of The Naked Marketers podcast and host of Cause Talk Radio and Lifehacks podcasts on TruStory FM.
Today Joe and Megan interview researcher Stefanie Robinson on a recently-released series of studies about consumer choice in cause marketing campaigns.
Today, Megan and Joe chat with Sarah Harris, Vice President & Founder of Incite, about her firm’s work with nonprofits and companies on cause marketing partnerships.
Today Joe and Megan chat with Jenna Reck of Target who explains ‘Give With Target’, the retailer’s first-ever initiative that combines cause with back to school marketing, giving $2.5 million in grants as well as $2.5 million directly to schools via a Facebook voting initiative.
Today, Megan and Joe chat with Ian Simpson, Co-Founder of Tevolution, a cause business that donates back to nonprofits when consumers buy their iced tea and text a code to donate to one of four charities.
Today Joe and Megan chat with Christina Bennett of Elizabeth Arden about their bang-up new cause marketing campaign on Pinterest, Pin It To Give It, in partnership with nonprofit Look Good Feel Better.
This week, Megan and Joe talk with Stuart Elliott, advertising columnist at The New York Times about his recent article on “Seeking Success by Helping to Feed the Hungry.”
This week Joe and Megan discuss 5 cause marketing trends as highlighted in Network for Good’s latest white paper.
Today on Cause Talk Radio, Megan Strand and Joe Waters chat with cause-preneur Jonah Lupton about his new business Cauzly.com.
Today on Cause Talk Radio, we chat with legal experts Kristalyn Loson and Jonathan Pompan, both lawyers in the advertising and nonprofit practice at Venable LLP.
Does cause marketing really allow companies to do well AND good? Find out the answer on today’s show!