Cause Marketing, Cause Branding, CSR: What’s the Difference?
June 14, 2012
Today Joe and Megan chat with Craig Bida to clarify, once and for all, what the difference is between CSR, cause marketing and cause branding.
Megan Dominguez is the Director of Strategic Consulting at Realized Worth where she supports corporate clients in designing and scaling transformative employee volunteering initiatives. She has a deep background in communications, marketing, and project management and has worked in small business, local government, and nonprofit sectors. She is known for thought leadership in the corporate social impact space, frequently appearing on industry webinars, publications, and podcasts. She served as co-host of The Naked Marketers podcast and host of Cause Talk Radio and Lifehacks podcasts on TruStory FM.
Today Joe and Megan chat with Craig Bida to clarify, once and for all, what the difference is between CSR, cause marketing and cause branding.
Today on Cause Talk Radio, Megan and Joe chat with MoZeus COO Charles Jones about effectively engaging consumers at events.
In this episode of CauseTalk Radio, Megan and Joe talk with Phil “The Godfather of Cause Marketing” McCarty about the signature cause marketing program he helped create, St. Jude’s Thanks and Giving.
In this episode of CauseTalk Radio, Megan and Joe talk with Carol “The Mother of Cause Marketing” Cone about a new study Edelman has just released on the state of cause and social purpose in the world.
In this episode of CauseTalk Radio, Megan and Joe talk to Tonia Zampieri, Mobile Strategist, Atlantic BT about how mobile technology is changing nonprofit communications and cause marketing partnerships.
In this episode of CauseTalk Radio, Megan and Joe talk to Chad Royal-Pascoe, Vice President, National Strategic Alliances, March of Dimes about its new cause marketing initiative called Imbornto (I’m Born To).
In this episode of Cause Talk Radio, Megan and Joe talk with Frank Barry, Director of Digital Strategy at Blackbaud, about this week’s Nonprofit Technology Conference (NTC) in San Francisco.
In this episode of Cause Talk Radio, Megan and Joe chat with John Ludlow, Chief Strategy Officer for Snoball about automated giving.
Nonprofit contests are a dime a dozen, it seems. Today, Joe and Megan highlight three great contests that are either open for submissions currently or will be taking place in the near future.
This week, Megan and Joe chat with homeless advocate Mark Horvath and Cause Media Group CEO Chris Noble about SxSW.