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George Jones on Building Antiracist Cities

George Jones is the CEO of Washington, DC-based Bread for the City, which supports people living with low incomes to develop their power to determine the future of their own communities. They provide food, clothing, medical care, and legal and social services to reduce the burden of poverty. And in working to solve some of the cities most pressing challenges, George Jones is one of the very best. 

That’s what you get when you discover your calling at 12-years-old, as George did, realizing early on that his journey was one rooted in justice and equity. Today, he lives at the intersection of race, racism, and poverty, and through Bread for the City and his work as an evangelist for equity he carries his believe that DC can be not just an antiracist city, but a beloved city of peace and equity.

Today, George sits down with Carrie to talk about the root causes that exist around poverty, homelessness, and food insecurity in DC, but we hope you learn, too, that missions can come from anywhere, at any age, and his is a model and inspiration for us all. Our great thanks to George Jones for his wisdom this week.

  • (00:00) – Welcome to Mission Forward
  • (00:51) – Introducing George Jones
  • (09:20) – Journey to Bread for the City
  • (17:48) – Creating an Anti-Racist City
  • (25:31) – Relationships
  • (27:20) – Trust
  • (32:45) – Learn More

This season, we are taking you on a journey to meet ten people influencing and shaping how we communicate at scale for social change. From advertising executives to coalition directors, news editors, campaign managers, and authors, they're all people who are shaping and challenging the deep power of communication. If you’re working to become a more inclusive and thoughtful communicator, there’s nothing holding you back—except you.

Carrie Fox

Carrie Fox is the founder and CEO of Mission Partners, a woman-owned strategic communications firm and Certified B Corporation that guides high-potential nonprofits, foundations, and socially responsible corporations in realizing their greatest social impact. Since launching her first firm in 2004, she has guided hundreds of organizations around the world to lead with purpose, fueling organizations and their missions forward in new and more impactful ways.