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Finding the Words • Banking on Trust

On Monday, March 6, Silicon Valley Bank (SVB) tweeted that it was “proud to be on Forbes’ annual ranking of America’s Best Banks.” Three days later, that very same bank was at the center of the largest U.S. bank failure since the global financial crisis. This week, Carrie Fox dissects the communications troubles at the center.

This post is part of the Finding The Words column, a series published every Wednesday that delivers a dose of communication insights direct to your inbox. If you like what you read, we hope you’ll subscribe to ensure you receive this each week.

  • (00:00) – Welcome to Mission Forward
  • (00:44) – Banking on Trust
This season, we are taking you on a journey to meet ten people influencing and shaping how we communicate at scale for social change. From advertising executives to coalition directors, news editors, campaign managers, and authors, they’re all people who are shaping and challenging the deep power of communication. If you’re working to become a more inclusive and thoughtful communicator, there’s nothing holding you back—except you.